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Watch The secret language of letter design (with English subtitles) | Martina Flor #Trending

(Complete English subtitles are readily available for this converse — click on the CC button in the bottom right of your screen to convert subtitles on.)

Appear at the letters around you: on street indications, retailers, cafe menus, the addresses of guides. Whether you understand it or not, the letters are speaking to you, telling you a thing further than the literal text — that what ever they represent is modern-day or finely crafted or fantastical or zany. Master to decode this mystery language with lettering designer Martina Flor as she explains how altering the shapes, hues and textures of letters adjustments how we perceive them. (In Spanish with English subtitles.)

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